FUNimation opened their own store on their site in late 2013 and it’s been interesting watching how that has unfolded with their promotion of it. The latest nod that it’s getting is with a new 30 second spot that goes for the cute side as it goes with a “shopping with the taste buds” angle. It has some definitely cuteness to it as it goes which will play well with some more than others but it hits the key pieces quickly without overstaying its welcome. FUNimation has been branching out a bit lately with some of its videos, most notably their recent Dragon Ball Z push, and this is another piece in the puzzle to trying to market to such a diverse and generally aware audience.
You can visit the shop here: http://shop.funimation.com