La Vie en Doll
Promoting manga isn’t exactly the easiest thing to make exciting, but the growth in promotional videos for them with some decent quality and approaches has made the whole effort worthwhile. The latest series to get the nod in Japan is La Vie en Doll, which comes from the man behind BTOOOM!, Junya Inoue. The series kicked off this past June in Jump X and the first volume has just landed as well. There marketing team behind it has even put together a really cute crossover promotional wallpaper page for his two series, which you can see here.
Plot concept: La Vie en Doll follows a bullied girl living with her alcoholic mother who receives a magic ring and mirror from her father that allow her to switch bodies with a girl from in the mirror.
[Source: Crunchyroll]