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‘Desolation Of Smaug’ Wins Box Office Over Human Oriented Films

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desolation-of-smaug-dragonThe weekend before Christmas is always an awkward one simply because people are all over the map in what they do, from last minute shopping to traveling and to parties with friends and family, as well as those that do early Christmas celebrations. We get a number of new films opening on Christmas Day itself to draw people in, so the films that open just before are trying to capture a little more gold.

And they did just that, though they had to face the dragon of The Desolation of Smaug, which added another $31 million to it coffers and brought its worldwide reach to just over $400 million for the second weekend it’s been out. While the film dropped a fair bit from its opening, it’s on par with the first film in terms of the level, though it’s still behind a bit domestically in revenue.

The return of Anchorman 2 after quite a few years away is solid overall and while its opening weekend is below the first, it’s not a fair comparison since the film also had its start on Wednesday, so it has a 5 day take of $40 million, which would have placed it first if it had all happened from Friday to Sunday. It did well enough to hit second place and pushed Frozen down a bit, but Frozen will do well since it’s really the only family entertainment out there, at least evidenced by the awful debut of Walking with Dinosaurs this weekend which brought in just $7 million.

The only movie we saw this weekend was American Hustle and it did quite well with its $19 million take, surpassing the directors previous film The Fighter a good percentage as well. It’ll likely have a decent life to it and we’re seeing predictions of it hitting $100 million by the time it exits the big screen. With a $40 million budget and plenty of positive buzz overall, it’s not a wide project but it’s one that will draw based on stars a fare degree and just the confidence of it all. On the flip side, the debut of Savings Mr. Banks didn’t go so well as it expanded from the limited run of the previous weekend as it brought in just $10 million domestically. It’s the kind of solid and enjoyable film, but one that’s difficult to get a mass audience to go out into the theaters to see.

Domestic Box Office (Estimates) Weekend of Dec 20-22
RANK TITLE DISTRIBUTOR NAME WEEKEND REVENUE CUME REVENUE
REVENUE # OF LOCATIONS* LOC AVG
1 Hobbit: The Desolation Of Smaug, The Warner Bros. $31,455,000 3,928 8,007 $127,500,417
2 Anchorman 2 Paramount $26,776,000 3,507 7,635 $40,000,000
3 Frozen Disney $19,163,000 3,540 5,413 $191,555,000
4 American Hustle Sony $19,100,000 2,507 7,618 $20,213,368
5 Saving Mr. Banks Disney $9,321,000 2,110 4,417 $9,947,000
6 Hunger Games: Catching Fire, The Lionsgate $8,750,000 2,949 2,967 $371,703,796
7 Tyler Perry’s A Madea Christmas Lionsgate $8,510,000 2,194 3,878 $28,280,277
8 Walking With Dinosaurs 20th Century Fox $7,300,000 3,231 2,259 $7,300,000
9 Dhoom 3 Yash Raj Films $3,305,000 236 14,004 $3,305,000
10 Thor: The Dark World Disney $1,328,000 1,116 1,189 $200,766,000
11 Philomena The Weinstein Company $1,225,000 738 1,659 $13,336,552
12 Inside Llewyn Davis CBS Films $1,061,000 148 7,168 $2,112,150

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